SEO Tips - Optimize Your Content to Improve Page Ranking & Get More Readers

Fresh, Unique Content Can Have Quite the Impact to Your Search Engine Rank Placement (SERP) on Google, PageRank, Alexa Rank, Yahoo, Bing, and HubPages.

How you optimize your content can essentially make or break your page ranking placement (SERP), and the amount of traffic to your site, which is why the importance of fresh, unique content is one aspect that cannot be stressed enough. When search engines are indexing your new article they take a look at what the content of your article has to say, and if your article says pretty much the same thing that all the other articles on the Internet are saying about that topic, your article will be lucky if it’s placed in the back of the line. Though, most likely, your content will be placed in the dreaded Internet black hole more commonly known as the sandbox.

Another aspect of your content that the web crawler is checking is whether there are any new additions or changes to the content. Remember how I said the special algorithm that the search engines and article based communities use have very much the same criteria as a reader? As a reader, I enjoy getting new knowledge, entertainment, ideas, spiritual fulfillment, or whatever, so I go searching for it, which is exactly why the web crawler likes to find new and updated content. When the web crawler finds that the content is updated pretty frequently, it adds it into the calculation to determine the page ranking.

There are a few more benefits to writing fresh, unique content then just getting your article placed in the front (or pretty darn close to the front)of the line. One of the more important benefits is that writing unique content will enrich and stimulate the minds of your readers by providing your readers with new knowledge, entertainment, ideas, spiritual fulfillment, or whatever your writing is providing, which your readers will enjoy, and maybe even crave. This alone can result in many good things for you my friend. To begin, your readers could enjoy your writing so much that they decide to share it with their social media network friends, leave you a comment, give your hub a rating, or maybe even become an avid reader, all of which will increase traffic to your hubs, improve your search engine and HubPages ranking, and improve your hub score.

If the increase of traffic to your hub and gaining readers to read your writing hasn’t convinced you that writing unique content is worth the effort, then maybe the minimum $15,000 in fines and court fees will convince you, as content that is not unique rides a fine line of copyright infringement.

Google, PageRank, Alexa Rank, Yahoo, Bing, and HubPages Respond to Your Reader Response

Okay, so the search engines don’t respond verbally to your reader response, sorry, that’s your job. However, your search engine ranking will certainly show a response when your readers show a lot of response to your content. How can that be? Well it turns out that reader response is kind of like an organic search engine optimization secret goody bag. If you have the ability to allow reader response to your site then for the sake of organic search engine optimization, Do It! There are several ways that comments bring traffic in to your hub, as they can add more keywords and tags to your hub, optimize your hub by giving your hub fresh, unique content, promote the reader to return to your hub to check any replies to their responses, and can add some zest to your hub as well.

What does Your Reputation in the Online Community Have To Do With Your Search Engine Ranking on Google, PageRank, Bing, Alexa Rank, Yahoo, and HubPages?

If you are trying to make money online from Internet marketing with your online content, then the first thing that you should know is that reputation in the online community isn't just referring to your personal character. However, I’m not telling you that it’s okay to behave unprofessionally, as your personal character can have weight to your reputation in the online community and to the amount of traffic to your articles.

For the most part, reputation in the online community is about how much of a presence you have on the Internet as well as the quality of that presence. Remember that special algorithm that search engines use? Well it doesn’t just calculate how many hits (clicks) your article receives; it also searches for links pointing to your page. These links are known as backlinks, or inbound links. When the search engines’ web crawler is searching for more links pointing to your hub, it is checking to see if the site that is back-linking to your hub has any relevance to your hub. The web crawler then calculates the relevancy to determine the quality of the back link. The more relevancy between your article and the page your link is on, the greater quality the search engines will consider your backlink to have, giving you a higher page ranking and hub score.

There are several ways to build a reputation in the online community. However, if you are writing to make money through programs like Google AdSense and Kontera, then you only have a couple options. This is because methods like traffic exchange and link farms are against the rules and regulations of those money making programs, and could result in a quick closure of your account. Besides, those traffic sellers that are promising thousands of hits an hour do not deliver real traffic to your site. If you’re an intermediate techie like me, then you’d probably understand exactly how they get away with it by using proxies. Simply put they run a proxy program for a few hours which makes it look like someone is on your site because your logs show visitors from thousands of different IPs. When in reality, no one really sees your site, because it was just the proxy program, pinging your website, so don’t waste your money. If you want people to see your site, you need to optimize it organically with the white hat SEO tips that you are learning here.

With traffic exchange and link farms out of the question, the only options you have left are white hat SEO tactics like backlink rings(also known as backlink circles, which is a ring of websites that point to each other) and link building with comments or answers you give on forums, blogs, articles, hubs, video sites, like YouTube, etc. It’s a lot like that movie, “Field of Dreams”, where Kevin Costner, who played the main character Ray Kinsella, would keep hearing a mysterious voice in his corn field saying “If you build it, they will come.” The more of a presence you have on the Internet the more likely people will see and click either on your article link, or your user name, which generally leads to a profile of some sort and can provide you with a chance to direct them to your writing.

Copyright © 1/13/2012 by A.K. Love (dragnhaze)

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